The Cell Cycle of Growth and Replication

Branding in Health Care - 983 Words

Assess the value of branding in health care. Specifically, under what circumstances do you feel that it is beneficial for health care organizations to use branding? Branding has been successfully practiced by consumer packaged goods companies for decades. But only recently have health care organizations begun to embrace this concept and hence, few of the well developed brands exist. Branding is beneficial for health care organizations because the rewards of branding can be great as it provides an opportunity to truly assess the needs of their members, develop capabilities to meet those needs and more effectively communicate the ability to meet those needs. To develop a strong brand, hospital executives must gauge the brand from the†¦show more content†¦For the $50 billion healthcare giant Kaiser Permanente, the problem lay in the â€Å"Soviet-like† reputation it had earned for limited accessibility across its health system before. Fixing this problem was part of Kaiser’s huge investment in Information Technology infrastructure, which encompassed medical records and a system making it easier to select a doctor and schedule appointments. It also facilitated the referral process making Kaiser ahead when it comes to technological advancement. Increasing technology has spurred this consumer choice, forcing hospitals to use branding to maintain success in highly competitive environments. Consumers embrace this type of business strategy as the kind of corporate identity and image making principles that have built Americas greatest brand names (Greenawalt, B.J. 2001,).Consumers are given more control now than ever before in being involve with their healthcare. As patients assume more active roles in healthcare decisions, hospital executives should make branding a top priority, according to the new issue of healthcare marketing. With an active brand strategy, hospitals can align physicians and staff with the hospitals mission and identity, as well as make communications consistent. Meanwhile, patients are choosing health insurers based on brand reputation. That should signal a warning to hospitals that they n eed to strengthen their brands to attract patients in todays competitive healthcare environment. More than everShow MoreRelatedCompany Analysis : Henry Ford Hospital1560 Words   |  7 Pagestreatment for cancer (Henry, 2016). Henry Ford Health Systems has over 23,000 employees, and is the fifth largest employer in the Metro-Detroit area, and is also one of the most diverse health systems (Henry, 2016). As part of a successful marketing strategy, health care organizations use branding to promote their vision, and values. Branding is defined as a marketing strategy of creating a name, symbol, or design that identifies a product (Branding, 2016). Branding is a tool that conveys product beneï ¬ tsRead MoreThe Global Corporate Game On The 21st Century1123 Words   |  5 PagesBranding is the name of the global corporate game in the 21st century (BrandedPress, 2007). In the marketing world, a brand refers to the uniqueness of a product, service or business. A concept brand is a brand associated with an abstract concept rather than a specific product, service or business. Concept branding transcends the business world. In health reform, this brand identity might include a federal government philosophy, a state government’s health policies, an academic medical center’s managementRead MoreHealth Care System Positioning and Differentiation1534 Words   |  7 PagesHealth Care System Positioning and Differentiation HCS 539 Health Care System Positioning and Differentiation A well planned marketing and branding tactic will offer a course of action for the maturity of an effective marketing campaign. A hospital’s marketing and branding strategies are key components of consideration in the development of all encompassing marketing plan. Mercy Health Systems and Crozer-Keystone Health Systems have both successfully marketed themselves in the communityRead MoreAnalysis Of Plaza Home Health Services1131 Words   |  5 PagesPlaza Home Health is a home health company that’s located in Georgetown. Nancy Edwards and Jennifer Moore are the co-owners of Plaza Home Health Services. They provide home health services to the community. Nancy and Jennifer is commitment to giving excellence home health services, which has led to their company have the best quality much greater compare to their competitors. They have looked at consolidating their position in the market by financial discipline and great efforts in building a brandRead MoreMarketing Commu nication, Identity, And Brand Position1493 Words   |  6 PagesCurrent Marketing Communication, Identity, and Brand Position The present marketing, identity, communication, and brand position of Plaza Home Health Services should evidently be refurbished. Their present market communication is reliant on a rather crudely crafted logo, visually deprived and disparaging business cards and advertising brochures and a gloomy building emblem. This organization s integrated marketing communication is extremely unsuccessful; they fail to appeal to their full marketRead MoreRevitalize a Brand778 Words   |  4 PagesRevitalizing a Brand- Plaza Home Health Services Donna L. Jones-Bryant HSA 505 July 26, 2015 Dr. Becky Foster Revitalizing a Brand- Plaza Home Health Services Plaza Home Health Services Plaza Home Health Services is a leader in providing home health services in Georgetown co-owned by Nancy Edwards and Jennifer Moore. Their pledge to provide exceptional home health service has commanded that their services be maintained at the maximum echelon, well above the competition. The entrepreneursRead MoreThe Influential Example Of Costa Rica973 Words   |  4 PagesNation Branding: The Influential example of Costa Rica (Essential Costa Rica) Nation Branding is a tool that helps to measure, build and manage the reputation of a country. Essential Costa Rica is the country’s brand; it tries to â€Å"sell† and promote Costa Rica as a high tech industry and innovative country, it showcases the nation ´s advanced export capacity as well as its leadership in protecting natural resources and promoting sustainable development. Essential Costa Rica aims to promote the countryRead MoreDabur a Case978 Words   |  4 PagesAGENDA : AGENDA Dabur – The Brand Product Offerings Brand Equity-Analysis Brand Equity Why Restructuring? Branding strategy SWOT Analysis Marketing Mix Slide 2: Dabur India is the 4th Largest FMCG Company in India Legacy of over 100 years Strategic Business Units in Health care, Personal care and Food products Dabur has a turnover of Rs.1899.57 crore with powerful brands like Dabur Amla, Dabur Chyawanprash, Real, Vatika and Hajmola Bottom Line Driven Company Product marketed in over 50 countriesRead MoreCo Branding : A Co Brand With The Government Of Vietnam805 Words   |  4 PagesStanford Co-Branding Internationally Stanford Medical Center has the opportunity to co-brand with the government of Vietnam. Co-branding is a well-known scheme that is being implemented within health care systems in attempt to maximize marketing budgets and build partnerships. The Center goals will be to shift the original brand preference to the new co-brand successfully. Also, to train and educate the facility of doctors and nursing staff, as well as, help improve and monitor its quality programsRead MoreThe Health Care Of Healthcare1339 Words   |  6 Pagesnations, thirty-two have universal health care, with the United States being the exception. A big question has been why does this nation’s healthcare cost so much, but the American people are not seeing their investment go to effective use. In healthcare economics, there are three medical stools: cost, access, and quality. The concept of the three medical stool is, they has to be a tradeoff. For example, if the United States would to improve the cost of health insurance, so everyone could afford

Privacy and Information Technology Essay Example For Students

Privacy and Information Technology Essay Geoffrey GravesMG3700 Mid Term Exam 4/24/2000 In order to produce an upwards swing in revenue, Toy World must track its customers buying trends with more accuracy and more detail. The Point of Sale system that they are currently working from can be improved and made to reduce after-market inventory. Trend data can be used for a wide variety of purposes. One of the first problems is the store design and layout of items. Sale items and hot merchandise must be as strategically positioned as possible to allow a prospective customer to locate and remove the item from the shelf quickly and painlessly. Data can be compared with toy descriptions after analysis of the item, and research of the toys advertisements and media exposure. Also by doing this, under- stocking and over-stocking shelves can be prevented. A hot toy can be kept in stock if the retailer orders a large quantity ahead of time after POS analysis. What of the items that dont sell much when the POS data is analyzed? The system should be able compute the quantity to order, to keep in the stock room, or to totally remove the item from inventory. 2.) At the snap-shot of this case, Toy Worlds tactical strategic position was decent and had room for expansion, but the tactical position was lacking in many areas. If you ask the CIO of any successful company that has been around for about 25 years, he will agree that for maximum results and increased overall cash inflow, a large portion of the budget should be spent on IT. More funds towards improvement of the POS system would have increased revenue two or even threefold. Much of the data network at Toy World is too slow to handle the amount of traffic necessary to sufficiently analyze POS information. From IT Planning (Exhibit 5) the MIS spending plan as a fraction of sales, decreases from 0.9% in 1987 to 0.8% in 1988, around $4000. This shows a clear lack of good prediction when this % of sales data is compared with the revenue (Exhibit 3) of $10 million. IT spending could have been increased by 50%, (1.8-2.0) percent from 1986 to 1987 with practically no negative side effects. Strategically, the company was looking towards the future of sales. One of the major ideas that were worked into Toy Worlds electronic future was e-commerce. If they were to win that race, the sales would predictably skyrocket. Toys are the perfect product to purchase online for tech savvy moms and dads at Christmas time. Though the technological problems were many, Toy World was still a leader in toys manufacturing and sale. 3.) As the CIO of Toy World, I would have a comprehensive and competent staff working in a team-oriented workplace. The new management team positions would be Systems Analysts would be hired in order to redesign the POS system. The system would keep the same base coding and structure but certain descriptive items must be added to the data analysis. This team would be in charge of analyzing the system and would work closely with the team of programmers to design the best way to integrate additions to the POS system. The Lead Programmers would work closely with the Systems Analysts with the intent of upgrading the IT systems of Toy World. They must be competent in ANSI C, C++, SQL, Visual Basic, ORACLE, UNIX (AIX), and any other database systems. Web Support and Development Experts would be in charge of an E-commerce storefront and the development of a company website. This team of web savvy programmers and web designers would maintain the web system and servers. Democracy Essay The team would also update .